Dr. Jianchang (JC) Mao is Corporate Vice President of Bing Ads Marketplace & Serving, Artificial Intelligence & Research division at Microsoft. He leads a global team of engineers, scientists, product managers, marketplace operators, and analysts, responsible for building technologies and products, and running multi-billion-dollar advertising marketplace that powers Bing, Yahoo!, AOL, and other syndication partners.
Prior to joining Microsoft, Mao was Vice President and Head of Advertising Sciences at Yahoo! Labs, overseeing the R&D of advertising technologies and products. He was also the science and engineering director responsible for the development of backend technologies for several Yahoo! social search products, including Yahoo! Answers. At Yahoo!, Mao received the Leadership Superstar Award in 2010, and received a Superstar Team Award in 2008. Prior to joining Yahoo!, Mao was director of emerging technologies and principal architect at Verity Inc., a leader in Enterprise Search (acquired by Autonomy and then acquired by HP), from 2000 to 2004. Mao began his career as a research staff member at the IBM Almaden Research Center from 1994 to 2000, after receiving his PhD degree in computer science from Michigan State University in 1994.
Mao's research interests include AI, machine learning, data mining, information retrieval, computational advertising, pattern recognition, and image processing. He has published more than 50 papers in journals, book chapters, and conferences, and holds 29 U.S. patents. Mao received an Honorable Mention Award in ACM KDD Cup 2002 (Task 1: Information Extraction from Biomedical Articles), an IEEE Transactions on Neural Networks Outstanding Paper Award in 1996 (for his 1995 paper), and an Honorable Mention Award from the International Pattern Recognition Society in 1993. Mao is a Fellow of IEEE.